Super League aims to expand into a new avenue for creator content as it moves into Fortnite Creative through a partnership with Chartis.
Super League (Nasdaq: SLE), a developer and publisher, has announced a partnership with Chartis. This collaboration aims to empower entertainment and consumer brands with unique capabilities within the Fortnite Creative platform, providing unparalleled opportunities for immersive experiences and brand integrations.
Chartis, a platform focused on Unreal Editor for Fortnite (UEFN), offers a suite of tools designed to simplify the process of building original games and experiences within Fortnite Creative. With an ever-expanding network of independent developers, Chartis boasts over 157 million monthly plays and nearly one billion monthly impressions, making it a prime avenue for brands to engage with the game’s massive player base.
The partnership between Super League and Chartis unlocks a host of key capabilities, including the development of comprehensive integrations into more than 100 top Fortnite Creative maps, leveraging innovative native creators to build unique branded experiences, and effectively engaging the 18-35-year-old demographic through the Chartis network.
Matt Edelman, president and Chief Commercial Officer of Super League, expressed excitement about the partnership, drawing parallels to the company’s success in the Roblox business.
“Chartis is deploying an inspiring formula within the Fortnite Creative community that Super League knows exactly how to accelerate,” said Edelman. “We are excited to bring the very best of what we do to Fortnite with Chartis, as we work to provide our client partners with world-class solutions to engage the massive Fortnite user base.”
Brendan Stock, CEO of Chartis, said in a statement, “We couldn’t imagine a better partner than Super League,” Stock stated. “They’ve demonstrated an incredible ability to work creatively across open gaming platforms and the immersive web, and we look forward to innovating with them within the Fortnite Ecosystem.”
Super League, known for creating immersive experiences across various gaming platforms, aims to leverage its expertise to amplify brand engagement within Fortnite Creative. With access to Chartis’ extensive network and innovative tools, Super League is poised to lead the charge in redefining the boundaries of brand integration within the Fortnite metaverse.
“In the Fortnite Creative, this is the first time we are doing something more formal,” Edelman said. “We will work with brands and IP owners to do integrations across Fortnite and build new islands.”
“We’re in the middle of the excitement around brands and IP owners entering into Roblox and Fortnite Creative,” said Edleman. “It has become the dominant part of our business and every chance I get I’m talking more about why that matters.”
He noted that people under 25 are spending time per day in Roblox and Fortninte combined than they spend in Tik Tok and YouTube Live. Super League builds experiences on Roblox or Minecraft and it gets distributed to 3,500 creators, who share it with fans. Super League got into the market for Roblox games when it acquired Melon, which developers experiences for Roblox.
In contrast to rivals like Gamefam, Super League does branded games, whereas Gamefam does those as well as original games. And Super League focuses on spreading the content that it creates.
“We have software on Roblox that is distributed to 3,500 creators,” Edelman said.
Super League has about 100 people and each game takes maybe five people about four months to build.
Author: Dean Takahashi
Source: Venturebeat
Reviewed By: Editorial Team
