NewsPhotography

Hasselblad Reveals the Design Philosophy of its X-Series Cameras

Hasselblad has started a new series on YouTube that aims to give viewers an inside, behind-the-scenes look at the company’s headquarters in Sweden. Its first episode centers around the design philosophy of its X-system of mirrorless cameras, and the thought process behind it. Called Hasselblad’s Home, this ongoing series is designed to show fans of the storied brand an “intimate look” at…
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NewsPhotography

Cosina Announces Three Voigtlander 35mm f/2 Lenses

Cosina has announced three new 35mm /2 lenses under the Voigtlander brand, two for the Leica M-mount and one for Sony E-mount cameras: the Voigtlander Ultron Vintage Line 35mm F2 Aspherical Type II VM and two versions of the Voigtlander Apo-Lanthar 35mm F2 Aspherical VM. Voigtlander Ultron Vintage Line 35mm F2 Aspherical Type II VM The Voigtlander Ultron Vintage Line 35mm F2 Aspherical Type II…
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NewsPhotography

Understanding Fujifilm High Dynamic Range

HDR stands for High Dynamic Range and is a setting available on several Fujifilm cameras, including the X-T4. HDR involves merging separate images together to create a single JPEG file in order to provide the maximum amount of dynamic range possible out of your image. When you set your Fujifilm dial to HDR and press the shutter button, the camera will take three photos at once. Photo #1 will use…
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NewsPhotography

Gallery update: Fujifilm XF 27mm F2.8 R WR

Fujifilm’s new XF 27mm F2.8 R WR is so nice, we decided to keep shooting with it and fill out our gallery with more samples. Optically identical to Fujfilm’s other 27mm F2.8, this version adds an aperture ring and weather sealing. It’s also sharp, small and lightweight, making it the perfect lens for walking around; we especially enjoyed it paired with the X-Pro3. View our…
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