Photography

Commercials don’t have to be powerful and emotional works of art, but they are often much more successful if they are. Leica’s latest 1-minute ad is just that: an evocative reminder of photography’s value to society. The commercial reminds viewers that this world we live in is everyone’s world, and the emotions and feelings that are a part of living here as humans can vary between…

Sony has teased the launch of a new camera set to be announced on January 26 at 7 AM Pacific Time. No details other than the timing of the announcement have been revealed, but rumors claim it to be a new a9 series camera. While the age of the a7 III would indicate that Sony would be better served updating that camera, it has continued to sell well despite being three years old. Additionally, the…

Irix has announced the 45mm f/1.4 Dragonfly manual focus lens for the Fujifilm GFX, which has is equivalent to 36mm on a full-frame camera and very well could be the fastest aperture available for the system. Irix, which isn’t a particularly well-known brand, promises a high-quality construction that the company says was gained through its manufacture of full-frame lenses. Despite being manual…

If you pay any attention to the photography industry, it’s hard to ignore the news of the financial struggle that Nikon has been dealing with since late last year. What were once rumors are now confirmed: the company isn’t in a good place. But that said, Nikon is going to be fine… probably. I cannot predict the future, of course, so I cannot say with absolute certainty that Nikon is going…