Photography

As part of its launch for the GFX100S medium format camera, Fujifilm has published a commercial that pokes fun at the idea of “leaked” tech products. While it stops short of referencing rumor sites, it does play with an idea that has actually happened. In what seems like a clear reference to a case where an Apple engineer left a prototype iPhone in public in 2010. In the commercial, a…

Sony has released its new Alpha 1 camera with in-camera 8K recording at up to 30 frames per second (fps), in-camera 4K recording at up to 120 fps and 50MP still image capture at up to 30 fps. Its specs alone are enough to get an idea of what it has to offer, but Sony has also shared sample video and photos captured with its new flagship camera and GM lenses so you can take a look for…

The Sony Alpha 1 is undoubtedly impressive. It’s the culmination of years of technology advancements across multiple camera lines that have converged into a single, outrageously powerful capture device. It also is a return to the idea that the best camera a company can make is not for the masses. Time was, the most advanced camera that a company could develop was not one that would be for…

Zhong Yi Optics (ZY Optics) has released a Leica M mount version of its Mitakon Speedmaster 50mm F0.95 lens, bringing an improved optical design specifically for Leica camera systems. Unlike the Canon RF, Nikon Z and Sony E mount versions of the lens, which are constructed of 10 elements in 7 groups, the Leica M mount version is constructed of 11 elements in 8 groups, including multiple…