NewsPhotography

Fujifilm GFX 100S initial review

January 28, 2021
Introduction GFX100S product photography by Dan Bracaglia & Richard Butler The Fujifilm GFX 100S is the logical next step in the development of the company’s medium format lineup: a 100MP sensor in a single-grip DSLR styled body. But don’t mistake predictability for complacency: the GFX 100S is an awful lot of camera. Inside its comparatively compact body, the GFX 100S…
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Fujifilm Announces the GF 80mm f/1.7: The Fastest Medium Format AF Lens

January 27, 2021
Fujifilm has announced the GF 80mm f/1.7 R WR lens, which the company is claiming is the world’s first AF-capable f/1.7 interchangeable lens for medium format cameras. It is the fastest lens in the Fujifilm GFX lens lineup and the fastest autofocus lens ever made for medium format cameras. The 80mm f/1.7 comes in just slightly faster than the Hasselblad 80mm F/1.9 XCD Lens for the X1D, the…
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Fujifilm Announces XF 27mm f/2.8 Pancake Lens

January 27, 2021
Fujifilm has announced a new pancake prime lens for the X-System: the XF 27mm f/2.8 R WR lens. With its main feature being its compact size, the lens still promises high image quality despite its compressed design. The 27mm f/2.8 is one of Fujifilm’s thinnest and…
NewsPhotography

Fujifilm Unveils the Medium Format GFX100S: 102MP, 5-Axis IBIS, $6,000

January 27, 2021
Fujifilm has announced the GFX100S, a camera that takes the “groundbreaking ideas” of the GFX100 and rethinks them with a focus on portability. The result is a compact, high-performance medium format camera that is similar in size to full-frame equivalents and weighs just 1.9 pounds. Fujifilm says that the GFX100S is more advanced than any GFX System camera to date and combines the best of…
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Canon to Release $38,400 ‘Mixed Reality’ Headset

January 27, 2021
Canon is set to release the MREAL S1 headset in late February for 4 million yen (~$38,400) that can synthesize and display CG images and place them into the wearer’s real-life location to create a mixed/augmented reality experience. The MREAL S1 is a video see-through…
NewsPhotography

Fixed Prime Lens Photography — Zoom by Cropping

January 27, 2021
I haven’t lusted for a fixed prime camera because it’s so easy for me to mount a short prime lens on my ILC. But I am intrigued by the idea of walking around with a short prime on my camera, even though it is limiting compared to walking around with a zoom. We can zoom…
NewsPhotography

Fujifilm Pokes Fun at ‘Leaked’ Cameras in Clever Commercial

January 27, 2021
As part of its launch for the GFX100S medium format camera, Fujifilm has published a commercial that pokes fun at the idea of “leaked” tech products. While it stops short of referencing rumor sites, it does play with an idea that has actually happened. In what seems like a clear reference to a case where an Apple engineer left a prototype iPhone in public in 2010. In the commercial, a…
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