Photography

Fujifilm has introduced a new fast standard prime lens for its GFX medium-format system. The GF 80mm F1.7 R WR provides an equivalent (in 35mm terms) focal length of 63mm, and weighs in at 795 grams (1.8 lbs). Of the lens’ 12 elements, one is aspherical and two are ‘Super ED’. It has a minimum focus distance of 70cm (27.6″) and a maximum magnification of 0.15x. The 80mm has…

Fujifilm has announced a pair of lenses for its X-mount mirrorless bodies. First up is the XF 27mm F2.8 R WR pancake lens, which offers a focal length equivalent to 41mm on cameras like the X-S10. While optically the same as its predecessor, Fujifilm added weather-sealing and an aperture ring with a lock function, without making the lens any larger. The lens accepts 39mm filters and weighs in at…

Fujifilm’s latest XF 70-300mm F4-5.6 has been on the brand’s roadmap for some time now and we were pleased to finally get our hands on a shootable copy. It adds quite a bit of versatility to the potential tool kit of X-mount shooters, offering a 107-457mm (35mm equiv.) field-of-view. The lens is also weather-sealed and stabilized, making it great choice for wildlife photography. Plus…

Introduction GFX100S product photography by Dan Bracaglia & Richard Butler The Fujifilm GFX 100S is the logical next step in the development of the company’s medium format lineup: a 100MP sensor in a single-grip DSLR styled body. But don’t mistake predictability for complacency: the GFX 100S is an awful lot of camera. Inside its comparatively compact body, the GFX 100S…