NewsPhotography

Fujifilm Unveils the Medium Format GFX100S: 102MP, 5-Axis IBIS, $6,000

Fujifilm has announced the GFX100S, a camera that takes the “groundbreaking ideas” of the GFX100 and rethinks them with a focus on portability. The result is a compact, high-performance medium format camera that is similar in size to full-frame equivalents and weighs just 1.9 pounds. Fujifilm says that the GFX100S is more advanced than any GFX System camera to date and combines the best of…
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Canon to Release $38,400 ‘Mixed Reality’ Headset

Canon is set to release the MREAL S1 headset in late February for 4 million yen (~$38,400) that can synthesize and display CG images and place them into the wearer’s real-life location to create a mixed/augmented reality experience. The MREAL S1 is a video see-through…
NewsPhotography

Fixed Prime Lens Photography — Zoom by Cropping

I haven’t lusted for a fixed prime camera because it’s so easy for me to mount a short prime lens on my ILC. But I am intrigued by the idea of walking around with a short prime on my camera, even though it is limiting compared to walking around with a zoom. We can zoom…
NewsPhotography

Fujifilm Pokes Fun at ‘Leaked’ Cameras in Clever Commercial

As part of its launch for the GFX100S medium format camera, Fujifilm has published a commercial that pokes fun at the idea of “leaked” tech products. While it stops short of referencing rumor sites, it does play with an idea that has actually happened. In what seems like a clear reference to a case where an Apple engineer left a prototype iPhone in public in 2010. In the commercial, a…
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Here is what 8K footage and 50MP stills from the Sony Alpha 1 look like

Sony has released its new Alpha 1 camera with in-camera 8K recording at up to 30 frames per second (fps), in-camera 4K recording at up to 120 fps and 50MP still image capture at up to 30 fps. Its specs alone are enough to get an idea of what it has to offer, but Sony has also shared sample video and photos captured with its new flagship camera and GM lenses so you can take a look for…
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NewsPhotography

This is What 8K Video Looks Like on the Sony Alpha 1

Sony has announced its new flagship camera, the Alpha 1, which is capable of 8K video capture. If you’re curious what that looks like, Sony has uploaded a video to allow for close inspection. While it is still subject to YouTube’s compression, the video here should…
NewsPhotography

The Sony Alpha 1 is the Most ‘Pro’ Camera of the Mirrorless Age

The Sony Alpha 1 is undoubtedly impressive. It’s the culmination of years of technology advancements across multiple camera lines that have converged into a single, outrageously powerful capture device. It also is a return to the idea that the best camera a company can make is not for the masses. Time was, the most advanced camera that a company could develop was not one that would be for…
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