Photography

Canon has launched a campaign on the Japanese crowdfunding site Makuake for an AI-powered camera, the PowerShot PICK. The campaign has proven to be highly successful, attracting nearly ¥100,000,000 in support. The goal was ¥1,000,000. The experimental PowerShot PICK camera can analyze a scene, identify people, track their faces and then, using artificial intelligence, determine the ideal moment…

If you’re a big fan of Sigma’s latest lenses, the company has just announced new ways to show that love. Sigma has added three new t-shirt designs and one new hoodie. While the t-shirts depict optical formulas, the hoodie design seems… uninspired? Sigma’s three new t-shirts feature the optical formulas for the 35mm f/2 DG DN, the 65mm f/2 DG DN, and the 24mm f/3.5 DG DN, all the newest…

I have to say that I absolutely love when Fujifilm gives me a project. I tend to make some of my best work when I am under a deadline. And of course, I’m incredibly honored that I am one of the few that they trusted with this beast pre-launch. Now, I’ll start like I do most every “review” by saying that this isn’t going to be your standard camera review. I would much rather tell you…

To kick off 2021, Fujifilm announced two new X-Series lenses and a new X-Series body. One of those lenses is the XF 27mm f/2.8 R WR pancake lens, an update to the current 27mm. The new XF 27mm improves on the outgoing version by adding weather-resistance, and an aperture ring with an “A” position lock. The current version is an extremely popular lens that is a great all-purpose lens with its…