NewsPhotography

Canon produced its 150-millionth lens in January, marking an incredible milestone 34 years in the making

Canon’s current collection of EF and RF lenses for both still and cinema cameras. Click to enlarge. Canon has announced it reached the ‘significant milestone’ of producing its 150-millionth interchangeable (EF and RF) lens in January 2021. In its press release celebrating the achievement, Canon says the lucky number 150,000,000 was an RF 70–200mm F2.8 L IS USM telephoto zoom…
Read more
NewsPhotography

Canon Has Now Made Over 150 Million RF and EF Lenses

Canon has announced that the company has eclipsed the mark of 150 million EF and RF lenses manufactured as of January 2021. The 150 millionth lens was an RF 70-200mm f/2.8 L IS USM zoom. The company began producing interchangeable EF lenses for the EOS-series autofocus cameras in 1987 at the Utsunomiya Plant in Japan. As the years passed, Canon expanded production to four total manufacturing…
Read more
NewsPhotography

The Polaris is Smart Camera Controller Combined with an Electric Tripod Head

In an effort to simplify and condense photography kits, Benro has launched the Polaris: an electric tripod head combined with a smart camera controller. It combines the benefits of a traditional tripod head with the smart controls necessary for complicated camera moves. It’s a combination electric gimbal and a smart camera controller that allows you to control the shooting angle along with…
Read more
NewsPhotography

Lomography Launches 17mm f/2.8 Lens for Full-Frame Mirrorless Cameras

Lomography has launched its Kickstarter for the Atoll Ultra-Wide 17mm f/2.8 Art Lens for Nikon Z, Canon RF, Sony E, and Leica M-mount. The fully manual lens makes many lofty promises for its $550 asking price. The Lomography Atoll Ultra-Wide 2.8/17 Art lens (its official name) is a compact prime lens optimized for photo and video with a helicoid focusing mechanism, dampened aperture control…
Read more