Panasonic LUMIX S lenses: Uniquely designed for both stills and video

Unlike most camera lenses on the market today, Panasonic’s S series of lenses for full-frame cameras are uniquely engineered with both still photographers and videographers in mind. This unique design philosophy empowers photo and video creators to focus on capturing their ideas and expressing their creative vision without worrying about gear performance.

LUMIX S lenses feature three crucial design elements that serve the needs of both photographers and videographers: parfocal lens design, which ensures that a zoom lens remains in focus when zooming in or out, controlled lens breathing, which prevents slight changes in focal length as a lens is focused, and a unified design philosophy that facilities a seamless workflow when switching between lenses.

Additionally, photographers and videographers can feel confident about image quality. LUMIX S lenses incorporate advanced technology that renders high-quality bokeh, captures rich and accurate color, and limits ghosting and flaring. They’re also dust and splash resistant for use under demanding conditions.