Ford CEO warns Tesla about ‘product freshness,’ believes their EVs are becoming commodities
April 30, 2023
Ford CEO Jim Farley is warning Tesla about “product freshness” as he believes Tesla’s electric cars are at risk of becoming commodities.
Last summer, Farley accurately predicted that a price war in the EV market would be coming soon. Tesla started it in early January, and Ford followed with price cuts to its Mustang Mach-E electric SUV; but it didn’t end there, as Tesla kept slashing its…