Fortnite’s blank screen propels a social video comeback
October 27, 2019
It’s an accomplishment to get millions of gamers to watch a blank screen, as Fortnite did during the weekend of October 12.
As audiences were expecting news about Season 11, they were met with a black hole and a blank screen — an explosion, then a significant amount of nothing. According to video measurement company Tubular Labs, Instagram and YouTube videos around the initial event collected…