IBM launches Advertising Accelerator with Watson to automatically optimize campaigns with AI
January 7, 2020
Marketing and sales departments prioritize AI and machine learning higher than any other in enterprise today. Forbes pegs the percentage at 40%, and it’s no wonder — AI embedded in software is anticipated to free up more than a third of data analytics in marketing organizations by 2022, enabling them to focus time on business priorities instead of personalization, lead scoring, anomaly…