Gillette and Twitch round up esports influencers in gaming alliance
February 11, 2020
Procter & Gamble’s Gillette brand and Amazon’s Twitch livestreaming service have formed the Gillette Gaming Alliance, a team of five Twitch streamers from around the world who will collaborate with Gillette to create content for their fans.
It’s another sign that the biggest brands in the world are paying attention to esports, which is starting to rival or even surpass traditional sports…