EA apologizes for putting full-screen in-game ad in UFC 4
September 6, 2020
EA has apologized for putting a full-screen, in-game ad into its UFC 4 game, after angry fans protested on Reddit. First reported by Eurogamer, the commercial break, which featured a spot for Amazon’s show The Boys, was added to the $60 game about a month after its initial release.
An EA spokesperson wrote in a Reddit post that the team had turned on ad placements in the game during the…