Twitch is testing mid-roll ads that streamers can’t control
September 15, 2020
Twitch has started automatically running ads in the middle of streams for some viewers. It’s been very careful to frame the move as an experiment, probably because the company knows backlash from the community is coming.
Here’s what you need to know. The ads will run across affiliate and partnered channels; creators will get paid for every ad that runs; and picture-in-picture viewing is…