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Lensbaby is known for making unconventional lenses that create unusual defocused areas, and the Spark is no exception. The Spark 2.0 adds support for eight mounts, both DSLR and mirrorless, as well as 15 optics introduced since 2008. The Spark 2.0 draws on the design from Lensbaby’s original lens the company introduced in 2004. The company calls the focusing system “dance-like,” but it’s…

Karl Taylor, a photography educator, has published this 10-minute video that explains why hiring an assistant is one of the best investments of capital any photographer who is serious about growing a business can make. Taylor mentions a common statement many photographers say to themselves: “I can’t afford an assistant.” But at the same time, Taylor points out, these photographers do not…

Announced earlier this month, Fujifilm has released a firmware update for the X-T3 camera that should dramatically improve the autofocus performance of the camera. Fujifilm X-T3 Firmware version 4.00 updates ten features on the camera, namely tripling autofocus speed and doubling autofocus performance. The fastest AF speed has been improved from 0.06 seconds to 0.02 seconds, which Fujifilm says…

According to a report by BCN, despite a rough start to the year due to the proliferation of the COVID-19 Coronavirus, the camera has begun to recover in Japan, with Canon most notably growing in full-frame market share and closing in on Sony. According to a translated version of the BCN report, as of April “the decline in mirrorless interchangeable-lens cameras was greater than that of the…