Google ramping up Privacy Sandbox testing, preps ‘FLoC’ to replace 3rd-party cookies used for ads
January 25, 2021
Back in 2019, Google announced an initiative to build a more private web through open standards. The most ambitious aspect of the Privacy Sandbox is phasing out support for third-party cookies, with the Google Chrome team providing a road map for 2021 today.
Calling the last year an “incubation” period, Google says “2021 will be a year of testing with continued opportunities for the web…