Google Search turns on passage ranking to help find buried answers
February 12, 2021
Google Search has historically evaluated “all content on a web page to determine if it is relevant to a query.” Back in October, alongside the launch of Hum to Search, Google announced passage ranking, and it’s now starting to roll out.
The company wants to address how sometimes the “single sentence that answers your question might be buried deep in a web page” that is either very…