Blueshift raises $30 million to manage and analyze customer data
February 25, 2021
Customer data analytics company Blueshift today announced it has closed a $30 million series C round, bringing its total raised to $65 million. The company plans to put the funds toward expanding its workforce while further developing its marketing platform.
A recent report from Forrester Research found that highly personalized, omnichannel marketing campaigns have the potential to generate 4…