Microsoft Edge, Apple’s Safari, and Firefox have no plans to adopt Google’s FLoC initiative
April 20, 2021
After Google started rolling out FLoC to some Chrome users as a replacement for third-party cookies, the technology has become rather controversial. Microsoft Edge, Apple Safari, and Mozilla Firefox have confirmed they don’t have immediate plans to adopt FLoC.
Google is positioning FLoC, or Federated Learning of Cohorts, as a new standard for the web. That’s an idea that privacy-focused…