MobileNews

Post-IDFA Alliance finds iOS 14.5 triggered up to 21% growth in Android ad spending

Did you miss GamesBeat Summit 2021? Watch on-demand here!  Apple’s decision to emphasize user privacy over targeted advertising has the mobile marketing and game industries worried about their capability to find high-value users through advertisements. And Liftoff is announcing today that those fears are justified in a number of ways, as it finds that 63.5% to 83.2% of users are opting out…
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MobileNews

Apple adding new Background Sounds feature to iOS to help with focus, calm, and rest

Along with a host of new accessibility features announced today, iOS is set to gain a new Background Sounds feature to help reduce distractions and promote focus, calm, and rest. Backgrounds Sounds will arrive sometime “later this year” with six options: balanced, bright, or dark noise, ocean, rain, and stream. It’s one of many new accessibility features on the way including AssistiveTouch…
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MobileNews

Report: iOS 14.5’s ATT feature pushing some advertisers to Android

A report by the Post-IDFA Alliance shows that two weeks after the release of iOS 14.5, advertisers have started spending more on the Android platform. This alliance combines data provided by Liftoff, AdColony, Fyber, Singular, and Vungle. This is the first report about the impact of App Tracking Transparency policies introduced with iOS 14.5 in April. According to the report, which collected…
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MobileNews

Apple releases first iOS 14.7 beta to developers, more

Surprisingly, Apple has just released the first iOS 14.7 beta to developers even before iOS 14.6 became available to the public. Apple has also released watchOS 7.6 beta and tvOS 14.7 beta. We don’t yet know what’s new in today’s updates. The iOS 14.6 RC was released…
MobileNews

iOS 14.7 beta lets you set timers on HomePod using the Home app

Apple today introduced the first beta of iOS 14.7 to developers, and while this update doesn’t seem to bring any significant changes, it does bring a new feature for HomePod users. With this new version of iOS, users will be able to set timers on the HomePod using the Home…
MobileNews

Android may take a note from iOS, show apps on the homescreen during installation

If you’ve ever used an iPhone, you’re probably familiar with how iOS adds homescreen icons for apps before they’ve been fully installed, unlike Android, which adds the icon after installation is complete. Now, though, Google appears to be testing a copy of Apple’s feature. A Twitter user (via XDA) spotted this new functionality while installing apps on the Android 12 Beta. It’s unclear…
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