iOS 15 now prompts users if they want to enable Apple personalized ads, after it was previously on by default
September 9, 2021
For iOS 15 users, Apple has begun prompting for their consent to enable Personalized Ads for their Apple ID, which allows Apple to use your App Store purchase history and several other demographics, to inform what advertising is displayed in the News and Stocks apps, as well as for targeting App Store Search Ads.
Apple ad targeting, or ‘Personalized Ads’ as Apple calls it, was previously…