Ford loses nearly 400 participants from its EV dealer program
November 28, 2023
After asking its dealers to join it “on an epic journey of sustainable expansion,” Ford revealed over two-thirds of its dealers joined almost a year ago. However, close to 400 dealers have dropped out of the program since then.
Ford asked its dealership network to become a part of the automaker’s “revolutionary” EV transformation last year.
In December, CEO Jim Farley revealed that…