Xiaomi targeting Apple in ‘life and death’ growth plan with 20,000 new retail stores and more
February 11, 2022
An ambitious new growth plan will see Xiaomi targeting Apple, aiming to overtake the Cupertino company to become China’s biggest premium smartphone brand.
It follows news that record iPhone 13 sales in China saw Apple take the top slot in China during Q4, achieving its highest ever share of the smartphone market in the country…
Background
Xiaomi rose to prominence by essentially aiming to…