Ford CEO says company will reduce allocations to dealers charging ‘unreasonable’ markups on F-150 Lightning electric pickup
February 8, 2022
Ford CEO Jim Farley says that the company is addressing the situation where dealers are charging ‘unreasonable’ markups on the F-150 Lightning electric pickup and other vehicles.
The demand for Ford’s first electric pickup truck has been through the roof.
It managed to accumulate 200,000 reservations, but it has had issues in the conversion to orders.
This has to go through Ford…