NewsPhotography

The Science Behind Why Watches are Set to 10:10 in Advertising Photos

Pretty much any advertising photo of a watch and the face will almost always show the same time: 10:10. Most photographers do this to best show the company logo, but scientists have determined there was a more psychological reason to use this time. As reported by RealClear Science, researchers explored the idea that displaying the time of 10:10 sold more watches than other displayed…
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NewsPhotography

Panasonic Leica DG 9mm F1.7 sample gallery

Panasonic’s new 9mm F1.7 lens promises to deliver top performance in a pint-sized package. Does it raise the bar for ultra-wide angle lenses in the Micro Four Thirds system? Check out our sample gallery to find out. Want to learn more about this lens? Watch our…
AI & RoboticsNews

How AI-driven robots and drones bring cognitive intelligence to Industry 4.0

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Over the past few years, smart manufacturing initiatives such as digital twins and the internet of things have caused Industry 4.0 –  the trend towards digital transformation in manufacturing and…
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MobileNews

Google Messages RCS is being abused for ads in India

Advertising tends to creep its way into anything and everything you’re using in some form, and it seems that text messaging is a focus for some brands in India. Lately, Google Messages and its RCS messaging has been abused by businesses in India. Over the past few weeks, Google Messages users in India have been reporting more and more ads showing up through RCS messaging. While many brands…
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Cleantech & EV'sNews

The first electric fire truck is deployed in the US by LAFD

The Los Angeles City Fire Department (LAFD) has deployed what is believed to be the first electric fire truck in North America. Rosenbauer, an Austrian-based fire engine manufacturer, claimed to have built “the world’s first fully electric drive fire truck,” the Rosenbauer RTX. Back in 2019, we reported on them bringing a prototype on a tour of North America to show it to some fire…
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