GM’s BrightDrop rebrands its electric delivery vehicles and carts with more cohesive names
April 1, 2022
General Motors’ commercial EV brand, BrightDrop, announced a rebranding of its entire ecosystem of electrified products, including delivery vehicles, storage carts, and software. The new nomenclature system falls more in line with parent company GM’s focus on “zero” branding.
BrightDrop is an electric-focused brand formed by GM in early 2021 to develop electric Light Commercial…