Report: App Tracking Transparency feature to blame for 40% in-app purchase price increase on iOS
September 14, 2022
A report shows the average price of in-app purchase has increased 40% on iOS since last year, and one of the main reasons is Apple’s App Tracking Transparency function that it’s making it more expensive to reach the right users.
For once, inflation is happy to not be at fault for a change. According to the Apptopia report, the in-app purchase price increase on iOS comes much before…