Chipotle launches a new menu item in Roblox’s metaverse
September 13, 2022
Do you remember when brands launched their first products in Second Life, or Fortnite? We’re at one of those moments again as Chipotle Mexican Grill is launching a new menu item for the first time in the metaverse.
The Newport Beach, California-based restaurant chain is making its Garlic Guajillo Steak available exclusively to Chipotle Rewards members and Roblox users to try in real life (IRL).