Zynga acquires mobile growth platform Storemaven
September 13, 2022
Making successful mobile games isn’t just about game development. That’s why Zynga has acquired Storemaven, a mobile growth and app store optimization company.
Terms of the deal were not disclosed. The deal is the first since Take-Two Interactive acquired Zynga for $12.7 billion earlier this year. The acquisition is also interesting as it reflects how Zynga is buying marketing and adtech…