Google announces Privacy Sandbox on Android to balance ads in apps with better user data protections
February 16, 2022
As work on the web version continues, Google announced today that it’s bringing Privacy Sandbox to Android.
Relevant digital advertising is responsible for free applications, which make up 90% of the Play Store. Advertisers have to be able measure the performance of such campaigns, as well as prevent abuse from bots and fraudsters.
The Privacy Sandbox on Android wants to keep the mobile…