Liftoff: 2020 may be the year Android app revenue eclipses iOS
February 12, 2020
2020 is the year Android could generate more app revenue than iOS, according to a report by mobile app marketer Liftoff.
Effective mobile advertising (which triggers app spending) is now essential, as in 2019 the platform beat out television for consumers’ attention, the report said.
About 74% of global mobile users use Google’s Android operating system, but they have long been outspent by…