MobileNews

Tim Cook: Active install base of iPhones is now over 1 billion

Last year the install base of active iPhones grew to over 900 million devices, and in Apple’s Q4 2020 earnings call, CEO Tim Cook revealed that after the launch of the iPhone 12 family, it is now over 1 billion. In an interview with Reuters, he pointed at Apple’s growth in China as a factor also, saying that upgrades set an all-time record in the region. In response to an analyst’s question…
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MobileNews

Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps

In 2021, Android could enjoy a strong surge thanks to Apple’s decision to focus on user privacy over targeted advertising for mobile games and apps, according to a report by mobile app marketing optimization platform Liftoff. Changes to Apple’s Identifier for Advertisers (IDFA) will make it harder for mobile game developers and app makers to target users based on their past activity, and that…
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MobileNews

iPhone 12 spurs ‘largest number of upgraders’ Apple has ever seen

iPhone 12 was predicted to produce a supercycle by a number of analysts and Apple has confirmed that’s indeed what happened during its holiday quarter – the first full quarter that the new iPhone 12 lineup was available. In response to a question during Apple’s Q1 2021 earnings call about how Apple is seeing consumers switch or upgrade to iPhone, CEO Tim Cook shared some interesting…
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MobileNews

Android 12 working on in-depth theming system that can even recolor apps

With Android 10, Google introduced a dedicated dark mode to reduce eye strain and simply look cooler. For Android 12, Google is working to bring a much deeper theming system, able to recolor supported apps. On Google’s Pixel phones today, you have the ability to select one of a handful of colors to be used as an accent in a handful of places like the Quick Settings tiles and brightness slider.
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