Brave and Vivaldi browsers won’t adopt FLoC, calling Google’s initiative ‘privacy-invasive’
April 15, 2021
In an effort to phase out third-party cookies, Google has been advancing the rollout of FLoC for placing targeted ads on websites. This week, though, the Chromium-based and privacy-focused browsers Brave and Vivaldi have announced that they won’t be adopting FLoC.
What is FLoC? The Federated Learning of Cohorts API is designed to group large numbers of people with “similar browsing…