MobileNews

In an effort to ride on Samsung’s hype train, OnePlus pulls an annoying marketing stunt [U]

Foldables are gaining steam, and the current leader, Samsung, is about to debut two new devices. In an effort to stay in the spotlight in the midst of Samsung’s Unpacked event, OnePlus is teasing some sort of dual-screen case or accessory that it will reveal tomorrow.

Update 8/11: Scratch that. OnePlus instead revealed today a half-off deal through its carrier partner T-Mobile. No one is amused.

At 10 a.m. ET tomorrow, Samsung will host an event to launch the Galaxy Z Fold 3, its latest top-end foldable smartphone alongside the Flip 3, Galaxy Watch 4, and a new set of earbuds, too. Also at 10 a.m. tomorrow, OnePlus will reveal… something.

In a teaser post shared to Instagram and Twitter, OnePlus pretty obviously pokes fun at the “Galaxy” Z Fold 3 with a space-themed wallpaper. In the teaser, it’s clear OnePlus wants users to think they’re looking at a foldable competitor, but it’s pretty clear on closer inspection that it’s a dual-screen device of some sort. Specifically, it looks a lot like the DualScreen case that LG shipped with phones such as the V60, Velvet, and others.

The timing of this reveal is, of course, no real coincidence. It’s clear OnePlus is trying to get some attention off of Samsung’s launch, and given the fact we’re all talking about it, the strategy seems to have worked.

We reached out to OnePlus for any hint of what’s in store, but the brand had no further information to share at this point.

More on OnePlus:


Check out the latest Samsung phones at great prices from Gizmofashion – our recommended retail partner.


Author: Ben Schoon
Source: 9TO5Google

Related posts
GamingNews

Resident Evil Requiem’s Noise Hating Zombie Can Seemingly One-Shot Rhodes Hill’s Biggest Baddies

GamingNews

'It Isn't TikTok Brain' — Crimson Desert's 'Fast Forward' Button Lets You Speed Through Dialogue, and People Have Plenty to Say About It

GamingNews

Magic's TMNT Booster Box Preorders Drop Back to All-Time Low Price Ready for Release Day

CryptoNews

Indiana Breaks Ground as First US State Approving Bitcoin Investment in Government Retirement Accounts

Sign up for our Newsletter and
stay informed!