Google really wants iPhone users to switch to Pixel 7, boosts trade-in credits up to $1,000

The Google Pixel 7 and Pixel 7 Pro are now widely available and shipping to early customers, but there’s a new bonus for iPhone users looking to switch as Google has boosted trade-in values.

Starting today, the Google Store is offering boosted trade-in values on iPhone models with up to $1,055 in value towards the purchase of Pixel 7 or Pixel 7 Pro, which start at $599 and $899 respectively.

You’ll get the most value from the iPhone 13 Pro Max, of course, at $900 in trade-in value for the 128GB version of the phone in good condition. The top-end 1TB model, meanwhile, is worth $1,055.

This is boosted considerably from the pre-order period for the Pixel 7 series, where Google offered a maximum of $750 off its new flagships with the trade-in of a 1TB iPhone 13 Pro Max, iPhone 13 Pro, or Galaxy S22 Ultra as we broke down previously.

This week’s boosted trade-in values seem to be exclusively aimed at enticing iPhone users to switch to Pixel 7, as trade-in credits for Samsung devices and other brands have not been boosted. Pixel values are also the same as during the pre-order period.

Here’s how iPhone trade-in values break down on the Google Store if you’re looking to pick up a Pixel 7 or Pixel 7 Pro based on trading in the base storage option. Notably, Google is offering more than retail for the iPhone SE (3rd Gen).

Of course, the Google Store isn’t the only way to get trade-in credit for your iPhone if you’re looking to switch to Pixel 7. Best Buy will offer up to $700 for an iPhone when upgrading to Pixel 7, actually beating out Google with the iPhone 12 Pro Max worth $700 versus Google’s $640.

More on Google:

• Pixel 7 Pro initial review: Google is finally figuring out flagship phones
• Here’s everything that’s actually changed on the Pixel 7 and Pixel 7 Pro [Gallery]
• Pixel 7 initial review: Android’s ‘default’ device gets meaningful and important upgrades [Video]