Fortnite star Ninja signs apparel deal with Adidas
August 27, 2019
Fresh off of a well-publicized split from Twitch, streamer Tyler “Ninja” Blevins today announced a partnership with Adidas. There aren’t any shoes or apparel for sale right now, but on his Mixer stream, Blevins said, “I can’t say specifically what is in the works with Adidas, but use your imagination.”
Apparel companies signing deals with gaming stars is a relatively new phenomenon.