EA removed a FIFA microtransaction ad that was aimed at kids
September 30, 2020
EA has pulled an ad that marketed FIFA microtransactions to kids in UK toy store Smyths’ magazine. The ad suggested children “use FIFA Points to open packs,” through which they receive a random selection of players in the Ultimate Team (FUT) mode. FIFA Points are the franchise’s virtual currency, and they’re bought with real money.
“We take very seriously the responsibilities we…