'We Were All Positive It Was Going to Fail': Rockstar Devs Thought GTA Online Would Flop
September 4, 2026
A former Rockstar Games developer has revealed that the team thought GTA Online was going to fail before it launched.
In an interview with Eldorado, ex-Rockstar Games developer Matt Freedman looked back on the success of GTA 5 and attributed a lot of it to GTA Online. He noted that a lot of investors seek a GTA Online-level success nowadays, but said it was treated as an “afterthought”…