Crypto is breaking into the financial mainstream as a top advisor pushes portfolio allocations up to 40%, signaling a bold shift toward digital assets in long-term strategies.
40% Crypto Allocation Now on the Table, Says Leading Financial Advisor
A dramatic pivot toward crypto is gaining traction as top advisors advocate reshaping long-term portfolio strategies to include significantly more digital assets. Financial planner Ric Edelman, founder of the Digital Assets Council of Financial Advisors, revealed on June 27 on CNBC’s “Crypto World” that investors should allocate between 10% and 40% of their portfolios to cryptocurrencies.
Citing structural shifts in longevity and the evolution of digital assets, Edelman argued that crypto—particularly bitcoin—now warrants a central role in modern investment frameworks. He said:
Today I am saying 40%. That’s astonishing … No one has ever said such a thing.
A long-time proponent of crypto exposure, Edelman acknowledged that his recommendation marks a significant departure from his earlier views. In 2021, he supported as little as 1% crypto allocation. But the market has transformed, he said: “It’s radically changed and is now a mainstream asset.”
He attributed the shift to greater regulatory clarity, institutional adoption, and infrastructure maturity. Edelman dismissed the traditional 60/40 portfolio model, arguing that increasing longevity demands new asset strategies. Longer time horizons, he suggested, require greater exposure to high-growth assets like equities and digital assets.
Edelman also emphasized the portfolio benefits of diversification, stating:
Bitcoin prices don’t move in sync with stocks or bonds or gold or oil or commodities … The crypto asset class offers the opportunity for higher returns than you’re likely to get in virtually any other asset class.
He framed this decoupling as a strategic advantage for financial advisors seeking to optimize portfolio theory. While concerns over hacks persist, Edelman’s thesis focuses on crypto’s emerging role as a core investment class amid a shifting economic landscape.
Blackrock CEO Larry Fink recently projected significant potential growth in bitcoin’s value. Once skeptical of cryptocurrencies, Fink now views bitcoin as a viable global financial instrument with growing institutional interest. He cited a recent conversation with a sovereign wealth fund considering a 2% to 5% portfolio allocation to bitcoin, suggesting widespread adoption at that level could drive BTC’s price to $500,000–$700,000.
Source: Bitcoin
