Report: Nvidia cancels GPU MSRP program
January 26, 2026
Summary created by Smart Answers AI
In summary:
PCWorld reports that Nvidia may cancel its MSRP program that incentivized partners to sell GPUs at recommended prices, potentially leading to higher graphics card costs.
Rising memory prices and AI data center demand are driving supply constraints, with Nvidia prioritizing profitable AI GPUs over consumer cards.
The RTX 5080 could see a significant…