Ford is going for Tesla with Mustang Mach-E dealer training material highlighting price advantage
September 14, 2020
Ford is training dealers to favorably compare the Mustang Mach-E against the Tesla Model 3 and Model Y in new training material.
When Ford first launched the Mustang Mach-E, it came with some inevitable comparisons with Tesla.
As the market leader in electric cars, most automakers are benchmarking against Tesla vehicles, and EV buyers are quick to compare new entrants with the now…