Testing the Rad Mobile experience: When the electric bike shop comes to your driveway
November 12, 2020
As Rad Power Bikes has grown to become the largest electric bicycle company in North America, it has invested in broadening its reach beyond just a direct-to-consumer e-bike company.
It began with a push towards more retail locations, something akin to the traditional bicycle shop model.
But that wasn’t enough for the Seattle-based company, which does the majority of its vast sales .
No, Rad…