Bafang digs in to compete against European e-bike motor makers with new service plan
January 30, 2021
Bafang is making a new play in its battle for European e-bike market share, introducing a Dealer Direct Service concept.
Unlike the US e-bike market, which is dominated by affordably priced direct-to-consumer e-bike companies such as Rad Power Bikes and Juiced Bikes, the EU e-bike market sees conventional e-bike dealers holding onto a much larger role.
Higher-priced e-bikes featuring complete…