DDC Enterprise Ltd. (NYSEAM: DDC), a Chinese publicly traded company, reported record 2024 financial results and announced plans to acquire 5,000 bitcoin ( BTC) over three years as part of a new corporate reserve strategy. The initiative includes an immediate purchase of 100 BTC, with a goal to hold 500 BTC within six months.
NYSEAM-Listed DDC to Invest in 5,000 BTC
According to the firm’s shareholder letter, DDC’s 2024 revenue surged 33% year-over-year to $37.4 million, driven by strategic U.S. brand acquisitions and stable performance in its core Chinese market. Gross profit margins expanded to 28.4%, up from 25% in 2023, while adjusted EBITDA losses narrowed to $3.5 million.
Shareholders’ equity rose 33% to $11.3 million, supported by debt conversions and equity issuances. The company’s CEO and Chairwoman Norma Chu outlined two key 2025 initiatives: a China joint venture projected to generate $3 million in annual net profit and its bitcoin ( BTC) reserve strategy. Chu called bitcoin a “cornerstone” of long-term value creation, citing its potential as a hedge against macroeconomic volatility.
Chu said:
Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision to diversify reserves and enhance shareholder returns.
DDC aims to accumulate 5,000 BTC by mid-2027, deploying a dedicated treasury team and crypto-focused advisors to manage the purchases. The firm held $23.6 million in cash and short-term investments as of March 31, 2025, though specific bitcoin allocation figures were not disclosed.
Chu emphasized confidence in blockchain technology’s transformative role, positioning DDC as a pioneer in corporate digital asset adoption. The strategy aligns with broader efforts to diversify reserves and enhance shareholder returns.
Looking ahead, DDC expects to achieve positive adjusted EBITDA in 2025, leveraging operational efficiencies and strategic investments. Shareholders were thanked for their support as the company seeks to “shape the future” of corporate finance.
Source: Bitcoin
