Phia’s founders on how AI is changing online shopping
October 30, 2025
When Phia‘s founders Phoebe Gates and Sophia Kianni decided to build an AI startup, they targeted an area they understood well: online shopping.
The founders, who met at Stanford when they were randomly paired up as roommates, understood e-commerce because they had spent hours upon hours trying to find the right items to expand their wardrobe. And AI, they realized, had the potential to help…