Shopping apps for iOS see Black Friday boost as holiday spending shifts to smartphones
December 4, 2019
Now that Black Friday and Cyber Monday are in the books, we’re getting our first look at the data from the big holiday shopping weekend. Sensor Tower reports that Black Friday marked a major increase in downloads for shopping apps on the App Store.
According to that data, the overall number of first-time app downloads in the Shopping category on the App Store increased 8% year-over-year. In…