Paper Mario: The Origami King can’t dethrone The Last of Us: Part II when it comes to TV ads
July 26, 2020
From mid-June to mid-July, the gaming industry — largely propelled by PlayStation — had a modest 5.05% increase in TV ad impressions and a 0.83% increase in estimated spend compared to the previous 30-day period. Overall, 13 brands spent an estimated $15.4 million airing 32 spots over 4,900 times, generating 779.5 million TV ad impressions from June 16 through July 15.
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