PlayStation led game industry TV ad impressions again, but Nintendo nips at its heels
August 22, 2020
Spending on game ads are flat despite the U.S. consumers continuing to face stay-at-home orders during the pandemic and the return of baseball, basketball, and hockey broadcasts, though these numbers should increase as soon as Microsoft and Sony start pitching their next-generation consoles (the Xbox Series X and PlayStation 5) on TV.
From mid-July to mid-August, the game industry showed a small…